Ryan Jackson (a.k.a. "DesignGuruRyan") Interviewed On "Increasing Conversions Through Graphic Design"
Yesterday, about 6 hours after I got off the phone with Tom Kulzer I also conducted a recorded interview session with web graphics guru Ryan Jackson. Anytime you need a mini site or crisp, vivid computer graphics for any sort of project, Mr. Jackson is the “go-to” guy for the world’s top internet marketers.
I was lucky enough to get about 30+ minutes with Ryan one on one to talk about some of the finer intricacies of graphic design. I realize most us marketers are not graphic designers by trade & don’t have the first clue how to create our own graphics. Therefore, I structured our interview to be most beneficial to people in the same boat as me . . . with no idea how to do graphics.
We talked about advanced techniques anyone can use to change the instant impression visitors get when they first come to your site in order to keep them there longer. We also highlighted several resources beginners can use to educate themselves on graphics design should they choose to do it themselves versus spending the money on outsourcing.
Personally, I’ve always outsourced graphic design work, even when it was the ONLY thing I could afford to outsource, simply because I didn’t have the first clue how to do anything more advanced than a “stick figure” in Microsoft Paint. Fortunately for us, Ryan has gone over some steps we can all take to make sure that if it comes down to us doing our own graphics, they won’t turn out looking as if a caveman did it.
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