PPC Web Spy by Brad Callen
Brad Callen recently released a new tool for pay per click marketers called “PPC Web Spy.” PPC Web Spy, in a nutshell, is a Firefox extension that allows you to actually view the keywords of your Google AdWords competitors.
Check it out here:
http://www.profromgo.com/ppcwebspy
There are a few different versions of the tool. I personally purchased the version that allows you to view 100 keywords upon selecting an ad. Other versions allow 50 keywords, or 10 keywords. The tool also has the ability to automatically generate related keywords using Google’s own External Keyword Tool.
The PPC Web Spy tool also allows you to view the destination URL of your competitor’s ads, which in effect lets you see the landing page they are promoting without actually clicking the ad and costing them money. Brad Callen has always been known as a fantastic marketer who develops great software tools, yet always keeps it very “ethical.”
The tool also has a feature which will let you generate keywords based on the contents of the landing page itself.
The tool is free at the entry level which gives you most of the functionality described above and allows you to view up to 10 keywords per ad. There are options to upgrade and even brand the tool, which allows you to place your own affiliate links above all else on searches done by your referrals. I personally took the platinum option for the branding purposes alone I thought I’d make my money back and then some by just sharing it as the valuable tool that it is…
Check it out yourself and grab a copy – at least get the free version, it’s fantastic:
http://www.profromgo.com/ppcwebspy
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