Pittsburgh Social Media: What it can do for Your Local Business

Posted on October 27, 2011 by Chris Vendilli 1 Comment

Pittsburgh social media is one of the fastest and most efficient methods of integrating what your company does with the social networks that your consumers engage. However, many local businesses are still not fully aware of the power that a Pittsburgh social media campaign can bring to any marketing or networking strategy. But just because social media is new doesn’t mean it’s not proven – this type of networking is the most explosive and far-reaching the world has ever known, and it’s here to stay. Understanding how your local business can benefit from this growing social interaction platform is critical to capturing and retaining your markets.

Pittsburgh Social Media offers the following benefits:

*Powerful Branding

Companies like Red Bull, Coca-Cola, Starbucks and many others have Facebook Fan Pages that demonstrate just how successful social media is from a branding standpoint. When businesses interact with consumers via social networks people begin to recognize and associate their logos and brands with the industries, products and services they belong to. This helps to build strong consumer trust – the foundation of every lasting brand that has ever existed.

*SEO or Search Engine Optimization

Every time your business page is liked, your videos or pictures are shared, your comments or posts are distributed or someone places a link to your page on their website, your business gains valuable exposure that improves its SEO. This means that over time these links and shares will begin to indicate to search engines that your site is trustworthy and therefore should be ranked higher for the keywords that your customers search for.

In fact, the SEO power of Pittsburgh social media marketing is so great that a well-timed viral event can push even a brand new website up the search rankings and increase the authority and PR of the domain.

*Reputation Management

One of the most effective reputation management strategies is to respond directly to concerns and complaints in a public setting – even if you’re doing nothing more than admitting you were wrong. Because the wall of your Facebook Fanpage is where all the interactions happen between you and your consumers, people will often post there when they’re unhappy. This provides a chance for you to defuse and repair the situation publicly.

Conversely, your wall is also where consumers will express their gratitude and leave positive reviews. How you respond to these isn’t as important as how you respond to complaints, but the more responsive and interactive you are the more trust you’ll develop – and that can quickly spread among “friends.”

*Viral Marketing

Let’s assume you post a special offer on your wall and you’ve got 100 “fans.” If only 10% of those fans find it to be of value and share the post on their own wall where each has at least 100 of their own “friends”, and only 10% of those people also share the link with their friends who each have 100 friends . . . it’s obvious where this is leading.

This is the true power of Pittsburgh social media: to broadcast and share whatever it is that you have to offer to the world by virtual word-of-mouth. There is no more effective type of advertising.

However, be warned; sometimes a viral event can drive so much traffic and relevant leads to a business that things can quickly get out of hand. Prepare for this success by hiring a professional Pittsburgh social media services company now.

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