Inside The Product

[private].[/private]Did you know that you can use your product itself to sell more products or services? No kidding! How do you do this? Easy. You need to casually embed offers inside your product.

What I am talking about here is once again located in what is known as the “Backend” of your website. The Backend simply means any and all products and services that are offered in addition to the original product (think like “behind the scenes”).

Let me elaborate. Say you have written an eBook on – you guessed it – cat grooming. You have a few choices as to how you can casually present some backend affiliate offers “inside” your product.

You can:

1) List or offer other products or services of yours or those you are affiliated with throughout the text where appropriate

2) You can list them in a special “Resources” section at the end of the book.

Either way, you will be able to expose your repertoire of products and services to every reader that has bought your initial product.

For instance, in your eBook, “How to Keep your Long-hair Cat Looking His Best,” you can offer an affiliate link to a website selling cat grooming products covered inside the eBook. This would be a perfect backend offer located inside the product which can bring you more profits and at the same time give your customers what they are looking for…

The great thing about this method of promoting your affiliate links is that the people you are exposing them to are already customers and are already interested in this sort of offer. You have gained their trust and it’s easy to point them towards complimentary products and/or services. Just do your due diligence and be sure to only promote reputable and worthy offers so as not to compromise the trust your customers are placing in you. Easy sales!

Now, here’s a really cool success story about a backend product.

One of my marketing buddies, Jason James… totally cleaned house not too long ago using a backend offer on his customers.

Here’s the story . . .

Jason created an eBook called “Membership Riches” that covered all the details of setting up and configuring your own membership site. The eBook was short, sweet, and to the point and also included some case studies based on some of the successes he had with a few of his own established membership sites.

After people purchased the eBook, they were offered a discount on another marketer’s membership site service where he setup the entire site and created all the content and then just turned the membership site over to his customer.

The cost of the service was much higher than that of the eBook. The eBook was only about $97 and the backend offer (through a joint venture with another marketer) was about $4k. Jason earned $2k in commissions for each membership site he sold and he earned over $60,000 in commissions from this backend product in just a few days time!

How’s that for an increase in the bottomline by just pointing people in the right direction?

The key here is that, however you decide to list your other products or services, you need to work them in so that they appear as natural extensions to what your customers have already purchased. It must appear as a no-pressure, non-promotional, just shootin’ the breeze type of inclusion.

Here is another example. Say your customer bought an eBook from you about how to design web graphics. Inside the eBook, at some point, you can suggest they have a graphic design service do the work FOR them?

For instance, you can slide the offer in the conclusion as you talk about how, even though they now know the ins and outs of graphic design, if they ever feel that they do not have the time or the personal resources to do their own graphic design on a project, then they can check out www.xxxxx.com, an excellent graphic design service who can take care of their needs.

This would be a backend offer. In other words, an offer or attempted sale done TASTEFULLY to your existing customers in attempts to create an additional sale.

What can you offer “Inside the Product”? Here is a short, but effective list:

** Other products or services of your own creation

** Any products or services you are promoting as an affiliate

** Any products or services based on joint ventures you have setup with other marketers/product owners.

When you make offers “Inside the Product”, you have a captive audience. As I said before, they have already bought your product and will be interested in related products/services. The next step is to casually promote related products or services to them.

As you have seen from Jason’s example above, you can greatly affect your profit margin with this method of marketing, so don’t leave it on the sidelines. At times you may even be able to out produce your main product’s revenues strictly from your backend offers!