Outsourcing Copywriting
[private].[/private]Outsourcing Copywriting
Copywriting is one of the most important elements in a successful website. This important element is often overlooked and if you fall victim to this common error it could cost you dearly.
SIDENOTE: On this page we’ll discuss some options you have when it comes to outsourcing copywriting work. Finding and hiring a good copywriter can be an expensive task, but don’t fret. In one of the later sections we’ll cover copywriting in more detail, so you may be best served by trying your own hand at copywriting once you go through the PFG crash course. This page is to merely show you what’s out there if you are at a point in your marketing career where you can afford to hire a pro copywriter. Now, back to the topic at hand…
We already discussed some of the key ingredients of a successful website, but just to recap, you will need a site with an offer/product, traffic, and conversions.
Solid copy relates directly to the phenomenon known as “conversions,” or in other words, turning browsers into buyers! You see, without good copy you could have all the traffic in the world, but you won’t get high enough conversions to make the cost of the traffic worthwhile.
There are hundreds of copywriters offering web copy services. Some of them are great and some are not so great. The cost of outsourcing a copy project can vary greatly depending on how much of the work you have already done. A few of the common services offered by top copywriters include:
Sales Copy
- Squeeze Page Language
- Email auto-response & follow-up messages
- Any other promotional text or advertisements
There are lots of copywriters out there who can handle any type of job as long as you give them good instructions and direction. Like graphics designers, every copywriter has their own sort of style. Be sure to read some of the previous work in a copywriter’s portfolio prior to hiring him/her so that you know what you are getting into!
Below you will some links to a few well known copywriters with great track records of creating high converting copy. There are also a few links to other sites that can help you improve your own copywriting skills if you’d like to work on your own sales pages and persuasive writing skills:
Also here are a few great copywriting resources:
