List Building
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Tom Kulzer is the owner and founder of Aweber.com, a popular email list management service. Tom is a pioneer in email marketing and his company offers one of the industry’s best solutions for email marketing management. Tom shares invaluable insights to email marketing to include building a relationship with your subscribers, how frequently you should mail them, and how to go about building the best possible email list in your niche.
Squeeze Pages – Layouts & Makeup
Let’s back up a step and start at square one by answering the question:
What is a ‘squeeze page?’
A squeeze page (also known as a “name squeeze”) is a page that is setup with one goal in mind:
To get the name and email addresses of your visitors.
A traditional squeeze page will have some encouraging words/text explaining to the visitor why they need to sign up for the email list. There should be absolutely no links on the squeeze page and no way for a visitor to leave the squeeze page other than closing the browser window, or going up to the address bar and typing in a new URL.
Here is the ProFromGo squeeze page to show you an example (in case you have not seen it already):
The ProFromGo.com Squeeze Page
Notice on the PFG squeeze page that the visitor has absolutely no other alternative besides entering their name and email address or leaving. This is the way a traditional squeeze page should be setup.
Another minor consideration is to try and get your squeeze page to fit into one browser window so that the visitor doesn’t have to scroll vertically or horizontally in order to view the entire squeeze page. The less work the visitor has to do in order to see what you’re offering the better!
Avoid negativity on your squeeze page. In other words, no trashing your competitors products and no trying to scare your visitor into opting-in by saying things like “Forget about all the other junk and trash that is out there and sign up for MY newsletter because I’m better than all that”.
While you may understand the message you’re trying to send your visitor, you are unintentionally sending mixed signals by merely introducing the idea that there is “junk” and “trash” out there.
The typical layout and makeup of a squeeze page will containt a headline, some bullet points, a video if you want to get fancy, and a subscribe box.
Some marketers choose to make their squeeze page resemble a sales page for the most part, with the only difference being that at the bottom of the squeeze page they have a subscribe box rather than an “order” button.
Squeeze pages are relatively simple to setup and I’m just trying to introduce you to the basics and the concepts behind a squeeze page.
Affiliate Considerations
Many affiliates do not appreciate their affiliate link landing visitors directly on a squeeze page so if you decide to go that route be sure to explain to your affiliates how tracking cookies will still credit them with any sales. In other words, getting the visitors subscribed to your newsletter will increase the likelihood of them purchasing since they’ll see lots of promotional material from your auto-responder.
If you use my favorite lead management service (aweber) for managing your opt-in list/subscribers, you can even have the affiliate’s link saved as an additional custom variable so that every message you send out to this new lead will actually contain the referring affiliate’s own affiliate link! Pretty smart!
