Sales Copy Elements

[private].[/private]There are lots of problems you will face when struggling to put together that perfect sales page. However, there really are only a few different elements that compose your sales page. When broken down into these few essential elements the big problem of writing high quality sales page becomes much easier to attack.

The big problem of writing the sales page becomes several smaller, more easily handled mini-problems when we identify and analyze these elements.

Heck, we can even talk about ‘em too; that’s what the PFG member’s only forums are for .

So let’s take a look at the main elements of any good sales page:

(We covered these elements earlier):

  • The Headline – The first thing visitors see, the headline has the primary goal of capturing attention and getting people to continue reading.
  • The Sub-headline – Just a second smaller and more focused headline, pretty self-explanatory once you’ve read over the “headline” section. The main difference is that the sub-headline should direct them towards the “Intro” or “Opening” paragraph.

(We will go over the following elements in THIS section)

  • The “Intro” Paragraph – This is a catchy paragraph aimed at engaging the reader’s full attention by playing on the curiosity you hopefully aroused from the headline and sub-headline.
  • The “Body” – Here is where good copywriters “tell the story,” build rapport, present a problem, reveal a solution, describe the product, sell the product, offer a guarantee, and close the deal.

Within the body of the sales page you may also want to include:

  • Several Bullet Points – Bullet points are just small descriptive snippets of text that are carefully selected and describe the main components of your product.
  • Testimonials – Testimonials are short reviews and/or personal accounts of how much someone enjoyed your product, customer service, etc…
  • A Guarantee – A guarantee is self-explanatory. Tell them that you KNOW your product will work as intended or they get their money back and you make the decision to purchase a lot easier, BUT don’t feel that you must offer a guarantee.

So let’s jump right in and cover the topics at hand…

The “Intro” Paragraph

The intro paragraph is a few short sentences that are aimed at really engaging your reader. You’ll want to play on their dreams and desires or relate to them in this paragraph as much as possible. Specifically, you want to evoke their emotions because emotions are what drive people to make decisions.

You can also use the intro paragraph to start an interesting story by giving them just enough information to peek their curiosity. Some of the best sales pages I’ve ever read start off telling a “classic” story or a personal story that the writer then ties into their sales page by making a connection between the story and the problem at hand – the problem that your product solves.

Here is a HIGHLY effective sales page that uses this exact technique. The page starts off telling a super interesting story about two Italian villagers who pulled a huge scam on their emperor and then ties it all in to his sales pitch.

Simply phenomenal. You should take a few minutes to read this:

Click HERE for a great example of how to tell a story on your sales page…

You don’t have to copy this model of “telling a story” to your sales page visitors and readers… this is just one of many effective sales page strategies.

The best way to get a feel for how to write an effective sales page is to go around to several of your competitor’s sites and actually take a few minutes to read their sales copy.

Just think about which sales page made you feel like you really wanted to buy the product and there you’ll have a nice model to duplicate (without plagiarizing or copying of course). Remember, you want to copy the model and take some of the best attributes but be 100% sure to customize them to your own product and not steal other people’s work.